Join the movement

 
 

We’re a safe haven for women to move their body and fall in love with themselves.


Who we are

AW Wellness Studios is a women-only holistic fitness and wellbeing studio in Tottenham, North London. We are dedicated to empowering women through a mind-body-soul approach to health.

Our mission is to create a safe, supportive space where women can transform their bodies and minds, build strength, and find long-term happiness both inside and out. We offer a variety of services including 1-1 personal training, small group classes, courses, and workshops, all with a trauma-informed, person-centered approach.

 

Why Join AW Wellness Studios?

At AW Wellness Studios, you will be part of a team that truly cares about the wellbeing of our clients and our coaching team. You’ll have the opportunity to grow and progress within a supportive environment that values your contribution, creativity, and ideas. We encourage innovation and will support you in bringing your suggestions and ideas to life.

One of the unique benefits of joining us is that you don’t have to worry about finding your own clients—we do the hard part for you. You will be provided with clients whom you will see on a weekly basis at consistent times, ensuring a stable and predictable schedule and income. This consistency fosters strong client relationships and contributes to a friendly atmosphere, which, combined with our approach to clients, eliminates the competitive culture often found in commercial gyms.

At AW Wellness Studios, we work collaboratively as a team, sharing our knowledge and supporting each other in programming for sessions, classes, and courses. This team-oriented approach means everyone is invested in each other’s development, creating a nurturing environment that contrasts with the atmosphere of typical commercial gyms. Additionally, you’ll have the opportunity to work directly with the founder, Alma, receiving personalised guidance and support for your professional development.

Join us and help shape the future of AW Wellness Studios while advancing your own career in a nurturing, collaborative, and client-focused environment!

 
 

we take pride in:

  • collaborative & friendly environment; a non competitive & worry free atmosphere that differs to commercial gyms

  • no rent to pay

  • no stress in finding your own clients

  • support & working 1-1 with the founder to ensure progression at the studio

  • we cover the cost of your CPD in 'A Trauma-Informed Approach to Exercise' so that you can get a head-start with holistic coaching

  • investment in your professional development - we bring in external specialists to come & deliver workshops to ensure a continuous learning environment to support your progression

  • learning all about holistic health and a trauma-informed approach

  • we programme as a team, so no endless hours of solo programming for your 1-1 clients

  • bringing your ideas of workshops & courses to life with the founder’s support, so that you can create your own unique services

  • a dedicated studio operations assistant to support your client admin; such as membership changes, cancellations & reschedules, as well as your own holidays, so that you don’t have to worry about admin and can focus solely on your clients


meet the founder

Alma white

My mission is to guide the women who come to the studio towards a holistic approach to health and fitness, enabling them to experience true acceptance, freedom, and happiness in their minds, bodies, and lives.

“My life's journey has shaped me into a coach who draws inspiration from my own personal battles with eating disorders, severe depression, and body dysmorphic disorder. Through my own experiences, I discovered a deep desire to help other women who have faced similar struggles.

Recognising the limitations of working as a lone coach in traditional commercial gyms, I founded AW Wellness Studios. This empowered me to build a team of remarkable women who share my passion for a holistic approach to women's health. Together, we are dedicated to transforming lives from the inside out, empowering women to create lasting change.”

 

our approach to training

Holistic: We take a trauma-informed, holistic approach to nutrition and exercise to create lasting health, happiness, and personal well-being.

Individual: We treat each client as an individual and they’re encouraged to find what works best for them.

Safe: We create a safe space where women are heard, held and uplifted.

Empowering: We empower women from all backgrounds, experiences and diversities.

 

OUR COMPENSATION PHILOSOPHY

Transparency: Our compensation philosophy is simple and fair - You know exactly what goes where, our expenses, our profit margin & your percentage rate. Every coach starts on the same percentage scale. The performance of every coach is assessed by the same matrix.

Performance: We’re as invested in your growth as you are. Our matrix details what is required for progression through each of our bands, allowing you to be in control of your progression. Your performance in our 4 pillars is directly linked to your growth & development at the studio, as well as the opportunity to earn higher rates.

Business: We want to ensure we offer our coaches the highest rate possible & the best possible service and experience to our clients. We pay a percentage rather than a flat fee, so that as we increase client rates, your session rate automatically increases.

 

coaches & members at AW Wellness studios

 
 
 

what our coaches say about their work

 

Elizabeth, Barre Teacher

I love how inclusive, diverse, and open the environment feels in our studio. The intimate setting means I never feel overwhelmed, and it truly feels like a space where I can show up as myself without any fear of judgment.

“As an instructor, I enjoy working here because our team and clients are so open-minded, allowing me to experiment with different exercises, music, and equipment to create flexible class plans that help push people out of their comfort zones and become the best version of themselves.

Working in fitness can sometimes feel isolating, but with our team workshops, group chats, and socials, I always feel connected and supported, even when we don’t see each other daily.

Since joining the team, I’ve felt comfortable giving and receiving feedback, and the support during team meetings and classes is always constructive and encouraging.

I would absolutely recommend our studio to anyone who wants to show up without fear of judgment—there are so many fitness spaces in London, but very few make you feel welcome from the start like this one.”

 

Kelly, 1-1 Coach & Class Teacher

What I love most about working at the studio is the incredibly supportive team and founder. My needs are always taken into consideration, which makes a big difference in how I approach my work.

“What sets this studio apart from other places I’ve worked is the lack of corporate pressure and the genuine understanding and care shown toward both staff and members. It’s a place where my ideas are truly listened to and implemented, and there are constant opportunities to grow and showcase my skills.

I’ve had the chance to work with PT clients with various needs and abilities, and I’ve been encouraged to explore different classes, which has helped me become better at them. The calm environment and supportive team have made a huge impact on my professional growth.

Personally and professionally, I’ve gained teaching skills and learned how to take a holistic, trauma-informed approach to training. I’ve been able to attend workshops at the studio to expand my learning and I was also able to obtain a CPD in a Trauma Informed Approach to Exercise. These have been invaluable, and I’ve applied what I’ve learned both inside and outside the studio.

The studio has invested in my personal development through support from Alma, offering both internal and external workshops to help me improve. Alma’s 1-1 support, from class participation to review meetings and conversations, makes the experience personal. In contrast to my previous job, where the CEO was a cold, distant figure, Alma has been nothing but supportive. She genuinely wants us to succeed and grow.

The team here is also fantastic—we regularly review programming together and support each other during meetings or on the gym floor. I’d absolutely recommend the studio to someone who is open to learning, wants to continue developing their skills, remains humble, and is a friendly team player who can adapt to the studio’s branding.”

 

Sadie, 1-1 Coach & Class Teacher

What I love most about working at the studio is watching our members do things they never thought possible and making progress with both their mind and body. The feedback and trust I get from my clients is rewarding, and I love trying out different ways to help them grow.

“The studio is different because of its female and holistic focus, open-mindedness, and the way it grows with the clients, making them feel like part of a community rather than just customers. Many clients have shared with me that their relationship with movement and their bodies has been revolutionised since coming here, and I think that’s something really special.

I’ve particularly enjoyed being able to train women and focus on what makes them stronger. I don’t think other gyms would give coaches the same entrepreneurial freedom or try to learn from their coaches the way this studio does.

Personally and professionally, I’ve gained huge confidence, knowledge, and a whole new range of skills from working with such a diverse group of coaches and clients. The studio has invested in my development by giving me so many chances to get involved with class design. The team is so knowledgeable and always shares their expertise so that everyone can thrive.

Alma is a great listener with amazing people skills. She’s calm, approachable, and proactive in finding solutions and making suggestions. Her feedback is always fair, balanced, and solution-oriented, so our conversations feel productive and personal. The team is also incredibly supportive, even when we’re not physically together.

They are highly communicative, leaving excellent handover and client notes to ensure smooth transitions between coaches. They recognize that we all have different strengths and never judge, always happy to help me improve and grow.

I’d recommend the studio to someone who values connection, understands the qualities that make us human, and is willing to listen, learn, and work towards long-term sustainable solutions.”

 

Joëlle, 1-1 Coach & Class Teacher

Starting my PT career at AW was a defining moment for me. The trust and space I was given to grow as a coach were incredible, and it’s helped me build confidence in both my skills and my voice. I’ve learned so much—not just about coaching, but also about myself.

“Working at AW Wellness Studios has been such a rewarding experience. The women in our community are real, down-to-earth, and open, which makes it such a privilege to support them on their journeys. There’s a special connection here that I haven’t found elsewhere.

The studio itself is so unique because of how collaborative it is. Everyone’s ideas are valued, and the team works together to create the best experience for both clients and coaches. There’s a real sense of being heard and supported, which makes all the difference.

Starting my PT career at AW was a defining moment for me. The trust and space I was given to grow as a coach were incredible, and it’s helped me build confidence in both my skills and my voice. I’ve learned so much—not just about coaching, but also about myself.

One of the things I love most is the studio’s commitment to personal development. From trauma-informed coaching to menopause workshops, there have been so many opportunities to expand my knowledge and grow in areas beyond just fitness. It’s really empowering to work in a place that values this holistic approach.

The 1-1 support from Alma has been a constant source of encouragement. Whether it’s feedback on classes, review meetings, or just casual chats, that open line of communication has been so helpful, especially in the early stages of my career. It creates a strong foundation for growth.

What really stands out is the team dynamic. We share experiences, support each other during challenges, and celebrate successes together. Everyone is so willing to share their expertise, which creates a truly collaborative and uplifting environment.

If you’re someone who’s open to being part of a team, willing to leave ego at the door, and ready to contribute your ideas while learning from others, AW Wellness Studios is the perfect place to thrive."


OPEN POSITIONS

Coach

Location: AW Wellness Studios, Haringey, North London

Role Overview: We are seeking a passionate and motivated personal trainer to join our team. This is a unique opportunity to carve out a role for yourself in a growing business. You will have the chance to bring your own ideas to life with the full support of the founder. Whether it's workshops, courses, or new class formats, if your ideas align with the demand of our members and the AW Wellness brand, we will do everything we can to make them a success.

Key Responsibilities:

  • 1-1 Personal Training: Conduct tailored training sessions that meet the specific needs and goals of each member.

  • Classes & Workshops: Lead engaging and informative classes and workshops that inspire and educate our members.

  • Client Management: Maintain accurate and up-to-date member notes, and adapt their training programs as needed to ensure continued progress.

  • Studio Setup: Ensure the studio is appropriately set up before sessions and packed down afterwards, maintaining a clean and welcoming environment.

  • Team Collaboration: Attend quarterly team meetings focused on member support and service improvement.

  • Creative Development: Pitch and develop your own workshops or courses, with the potential to lead these new initiatives if they align with member demand and the AW Wellness brand.

  • Content Creation: Capture photos and videos behind the scenes of your 1-1 sessions & classes to help showcase the studio’s atmosphere and promote your coaching and classes.

  • Performance Reviews: Participate in review meetings with the founder at 3-month, 6-month, and 1-year intervals to discuss your development and to support you to progress within the role.

  • Compensation & Growth: You'll earn through a percentage-based compensation model. Your progression is guided by clear criteria outlined in our company matrix, giving you full control over your earning potential.

  • Professional Development: Engage in both internal training sessions and external workshops facilitated by industry specialists to support your growth and ensure alignment with the AW Wellness Studios brand.

  • Flexibility: Set your own working hours with the requirement to offer a minimum of 4 peak hours (6am-10am or 5pm-8pm), at least twice a week, along with the option to offer off-peak sessions on top of this.

Skills & Requirements:

  • Certification in Personal Training (Level 3 or higher)

  • First Aid certificate

  • A strong commitment to personal and professional development

  • Openness to feedback and the ability to positively implement changes that align with the AW brand and support your progression within the studio

  • A passion for holistic health and a trauma-informed approach to health

  • Creativity and ownership to bring new ideas to the table and implement them

  • Ability to work independently and as part of a small, close-knit team

  • Excellent communication, organisational, and content creation skills

  • Experience in leading courses and workshops is a plus

 
 

What Happens Next?

Two-Part Interview Process

1. Initial Interview: The process begins with a verbal interview with our founder, Alma, where we will discuss your experience, goals, and alignment with the values and approach of AW Wellness Studios.

2. Practical Evaluation: Following a successful verbal interview, you will be invited to the studio for a practical assessment. You will have the opportunity to demonstrate your training skills with a client of your choice in our studio environment.

If you are successful in both stages, we will extend an offer detailing your percentage rate. This rate is determined based on your performance during the interviews, your experience, and how well you align with the ethos of AW Wellness Studios.

Upon accepting the offer, you will begin an in-depth onboarding process with Alma, conducted via Zoom. This onboarding is designed to ensure you feel confident and fully prepared for success at our studio. Once your onboarding is complete, you will start coaching clients.

 

Join us to create change and empower more women!